My name is Noura Badr and I attended seminar During the Global Entrepreneurship Week. 4 – 8 November at the College of Management and Business – Princess Noura University. Sponsored by the Entrepreneurship Club and in collaboration with HEIGHTS Organization.
The title of the event: Leadership in marketing world
Date of the event: 6-11-2018
The presenter of the event:Khadija Abu Sarrah
Location of the event: 0.202
The organizer entrepreneurship club members. and the presenter Khadija Abu Sarrah employee of the Department of Educational Supervision in Mahayel and a member of the management of the Saudi trainers website. Has a bachelor’s degree in English language and technology network. also she member in association gester.
Khadija Abu Sarrah spoke about the objectives of the workshop;
* Clarifying the concept of entrepreneurship.
* Attributes of business entrepreneurs and successful marketers.
* The concept of e-marketing.
* How to achieve success in marketing.
* Customer needs and wants.
* Marketing methods.
* Mistakes to be avoided in marketing.
* How to ensure a good mass base.
* Marketing outside the box.
The concept of entrepreneurship
she defined it as process of identifying a business to start, focus on and provide the necessary resources `
what is the relationship between leadership and marketing?
On summer vacation I watched a movie tell about the story of a chef working at a restaurant that had some disagreements with the owner because the owner was interested in profit while the chef was creative in food, which led to his departure from the restaurant.
Chef went on to establish his own project .. To satisfy his ambition not for money, the chef moves to establish his project through a poor food truck updated by the possibilities available to him
His project gradually begins to sell food to the passers-by on the street, selecting food and sandwiches from the environment around him and developing it passionately
He was accompanied by his 10-year-old son who had a successful role in marketing the project where Carl’s son was marketing Twitter, FINE and a little Facebook on the project in a very attractive way, close to what is known as inbound marketing. To convince the sale .. Just spread what comes around the truck from the pool and movement in the restaurant to tell the world that what the chef makes delicious. Here in the film they mentioned some of the characteristics of the successful entrepreneurs that mentioned in the workshop.
E-Marketing
“A process of planning and executing the conception, distribution, promotion, and pricing of products and services in a computerized, networked environment, such as the Internet and the World Wide Web, to facilitate exchanges and satisfy customer demands”.
Marketing is now a compulsory requirement for anyone who wants to market their business and projects and increase their profits to support their plans with contemporary marketing trends. Today, it has become the most important for any marketing plan in the world. Marketing has become an important element that organizations and companies seek to strengthen their organizational structure. Al Arabi announces jobs as an e-marketing specialist.
Examples of e-marketing in Saudi Arabia
Marketing outside the box
The success of the marketing process does not depend on the development of complex and expensive advertising strategies, but requires unconventional marketing ideas as shown in the following video of coffee in Kuwait, which received a very large resonance
Also here another creative advertising for Mercedes Benz
Marketing Tools
∗Buzz marketing 
Buzz marketing is an indirect communications method that has been used successfully in the promotion of a wide variety of products, services, and ideas
Buzz marketing is most useful for ideas that are memorable, produce small changes in behavior that have big effects over time
Buzz marketing is a potent force in the promotion of pharmaceuticals and can be used by pharmacists. It works best when patients perceive the benefits of innovations. Providing samples and demonstrations of the innovation will foster positive perceptions. Innovations also spread better when they are compatible with the needs, desires, and preferences of individuals and can be adapted to the unique situation of the adopter
∗Content Marketing
Content Marketing is about telling your brand’s story in an entertaining , educational and engaging manner – without the hard less. by using content marketing effectivly, you can (hopefully) turn prospective customers into paying customers.
Content can be anything, form blog posts, memes and news stories to infographics, videos podcasts and Ebooks.
Content marketing is used by 91% of companies today and therefore should be a primary goal for every entrepreneur
analysis the learning:
I have some notes on the speaker she had her first time in represent in an event. It was a bit tense and this was normal. The content that was presented was limited by the electronic presentation that she used, and she did not mention some details about some points.We were listening and writing notes. The seminar session was wonderful to share Opinions and ideas about marketing she was also she was smily and answering on the Questions that asked in the session.
conclusions:
• Achieving success in marketing;
• Shop for yourself, your project and your business in a unique and unique way.
• Let despair and fear at work you can with a word of competitors.
• Choose a logo and an easy name that people remember at all times.
• Utilize ads in a single way and this affects your name and reputation.
• Design something new and not typical.
• Breaking traditional rules
•Understanding marketing and customer needs
Refrences:
1- https://www.sciencedirect.com/science/article/pii/S1544319115318380
2- webbut.unitbv.ro/BU2015/Series%20V/BILETIN%20I/15_Patrutiu.pdf
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